About Course

A hands-on introduction to the fundamentals of persuasive copywriting, covering headline crafting, audience analysis, and basic sales-driven writing techniques.

 

What Will You Learn?

  • Create attention-grabbing headlines and openings
  • Identify and write for target audience needs
  • Structure copy for clarity and impact
  • Use basic persuasive techniques to drive action
  • Apply editing strategies to refine messaging

Course Content

Fundamentals of Persuasive Copy

  • Understanding Audience Psychology

Structuring Effective Copy

Refining and Testing Your Text

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