About Course

A comprehensive course on persuasive writing techniques and copywriting principles, focusing on crafting compelling messages, leveraging rhetorical devices, and applying psychological triggers to influence reader behavior.

 

What Will You Learn?

  • Identify and apply core persuasion principles (ethos, pathos, logos)
  • Craft headlines and openings that grab attention
  • Use storytelling and emotional triggers effectively
  • Structure copy for maximum impact and readability
  • Integrate social proof and credibility signals
  • Refine tone and style to match audience expectations

Course Content

Principles of Persuasion

  • Leveraging Cognitive Biases

Advanced Rhetorical Techniques

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