About Course

Master the strategic framework behind successful content marketing. In this course, you’ll learn how to align content initiatives with overarching business goals, create audience-centric plans, and measure ROI. Through hands-on exercises and real-world case studies, discover how to build a content strategy that scales and drives sustainable growth.

 

What Will You Learn?

  • Develop a cohesive content strategy roadmap
  • Conduct competitive audits and gap analysis
  • Map content to buyer journey stages
  • Define KPIs that reflect business impact
  • Allocate resources and budgets effectively
  • Report on performance with strategic dashboards

Course Content

Strategic Planning & Audience Analysis

  • Map Buyer Personas to Business Objectives
  • Define KPIs & Measurement Framework

Content Roadmap & Performance Tracking

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