About Course

Harness the power of narrative to drive business results. In this hands-on course, you’ll learn to craft compelling stories that resonate with stakeholders, elevate your brand, and inspire action. Through real-world case studies and practical exercises, you’ll transform data and ideas into memorable narratives that influence decisions.

What Will You Learn?

  • Story Arc Development: Structure narratives for clear beginnings, middles, and impactful endings
  • Audience Empathy Mapping: Tailor content to stakeholder motivations and pain points
  • Data-to-Story Translation: Weave metrics into memorable anecdotes
  • Visual Storytelling: Use imagery and slide design to reinforce key messages
  • Persuasive Delivery Techniques: Leverage voice, pacing, and rhetorical devices
  • Measuring Story Impact: Gather feedback and refine narratives for future use

Course Content

Foundations of Business Storytelling

  • Understanding Audience Empathy

Data-Driven Story Techniques

Engaging Delivery & Impact

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