About Course

Dive deep into the art and science of content marketing with this comprehensive masterclass. You’ll learn how to craft strategic campaigns that attract, engage, and convert your ideal audience—using proven frameworks, data-driven insights, and creative storytelling. From planning and SEO optimization to promotion and measurement, this course equips you with everything you need to elevate your brand’s voice and drive measurable results.

 

What Will You Learn?

  • Develop a strategic content calendar aligned to business goals
  • Conduct keyword research and on-page optimization for maximum reach
  • Craft compelling narratives that resonate with target personas
  • Leverage social and email channels to amplify your message
  • Measure performance with key metrics and iterate for improvement
  • Build scalable workflows and templates for ongoing campaigns

Course Content

Strategy & Planning

  • Setting SMART Content Goals

Creation & Optimization

Distribution & Measurement

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